daniel hechter
DANIEL HECHTER REINVENTED ACCESSIBLE FASHION IN THE 60’S
Daniel Hechter was among the pioneering French designers who shaped the emergence of ready-to-wear, making luxury more accessible to a wider audience and part of everyday life through effortless, easy-to-wear fashion.
The brand initially developed through women’s collections, followed by childrenswear and later menswear, progressively expanding into a complete wardrobe. Building on its strong heritage and distinctive DNA, the brand has extended beyond apparel into complementary product categories, evolving into a global lifestyle brand with international success.
1962
CREATION OF THE BRAND WITH WOMENSWEAR
In 1962, Daniel Hechter created the brand and launched his first womenswear collection.
1965
Kidswear
In 1965, he launched his first kidswear collection
1967
Maxi Dress
In 1967, he disrupted the fashion world with his « maxi » dress pattern while the miniskirt was thriving
1968
Menswear
In 1968, he launched the menswear collection which had an immediate success.
1973
PSG
In 1973, Daniel Hechter bought the Paris St Germain club that he raised to the 1st division level.
He was one of the most visionary french designers who first linked Fashion with Sport. Since then, Sport has always been at the heart of the brand's DNA.
1973
PSG
Design of the iconic PSG “Hechter Stripe” jersey, establishing the club’s signature colors and inspiring the brand’s visual identity ever since.
1975
Sport collection
In 1975, he launched the first Sport Collection.
1998
MILTENBERGER OTTO AULBACH GMBH AQUIRES THE BRAND
In 1998, Miltenberger Otto Aulbach GmbH, long term licensee for for Daniel Hechter in Germany, acquired the brand. By restructuring collections, the current owners are strengthening its success all over the world.
2012
50 years
In 2012, the brand celebrated its 50th anniversary with a campaign signed by Peter Lindbergh.
2018
INNOVATION & PERFORMANCE EXPANSION
Launch of the DH-XTECH line, introducing innovative suits and shirts developed with 37.5® technology, designed to regulate body temperature and enhance everyday comfort and performance.
At the same time, the brand reinforced its long-standing connection to sport and performance through a three-year partnership with Renault Sport Formula One Team. The collaboration included team outfitting and the launch of the DH x RS capsule collection, distributed in key Formula 1 markets.
Since then, collections have continued to integrate technical, wrinkle-free and ultra-light fabrics, delivering effortless, city-ready pieces aligned with the brand’s DNA of comfort and performance.
2023
HECHTER PARIS
Daniel Hechter becomes HECHTER PARIS and is now positioned in the premium segment.
2025
HECHTER GOLF, HECHTER CUP
In 2025, HECHTER PARIS introduced HECHTER GOLF, a new menswear collection dedicated to golf — a natural extension of the brand’s long-standing connection to sport, performance and movement.
Launched during the first HECHTER CUP, an annual national competition held at Madinaty Golf Club in Cairo, the line was expanded to womenswear in 2026, establishing a complete and evolving golfwear offering.
2026
FROM FASHION TO LIFESTYLE
Opening of the first Hechter Café within the HECHTER PARIS boutique in Dongguan, extending the brand beyond fashion into a refined and immersive French lifestyle universe.
